Cape Town Tourism barometer launches in SW
SOMERSET West was the town of choice for the launch on Thursday last week of Cape Town Tourism East's series of member networking functions for 2007. This bodes well for this outlying area of the metropole.
The function also served as the launch of Cape Town Tourism's first tourism barometer - a regional statistical service.
The first tourism barometer, which was launched in partnership with Cape Town Routes Unlimited, is a collated set of statistics and analysis designed to assist all tourism businesses and to help them understand the visitor patterns and the tourism market more effectively.
This quarterly barometer will be available to all members of Cape Town Tourism.
City tourism leaders used the event, held at Chapter II Guesthouse, to share insights regarding the growth and development in emerging geographical markets and members could meet new preferred service providers.
According to Cape Town Tourism marketing manager Cathy Alberts, a recent survey suggested that 99.5 % of visitors agreed that Cape Town is an excellent destination and this means that there is "a lot of opportunity for growth".
Renewed focus?
According to the organisation's latest statistics, the total number of bednights spent by international visitors in the Western Cape in the first quarter of last year was 5,54-million - a 30,6% share of the total number of international visitors in SA.
This represented a growth of 2,7% on the previous period.
The breakdown of statistics does not go beyond the Western Cape and many Helderberg-based tourism businesses will be hoping that the choice of Somerset West, as the location for the first meeting, signals renewed focus from tourism authorities on this area.
Alberts appealed to the members to assist the organisation with this venture, as everybody's input is needed to ensure that the barometer displays a true picture of that is happening in the Eastern area.
The latest tourism statistics can be found on www.capetownroutesunlimited.com/statistics.htm.
This year's first barometer became available on February 15, while the rest follow on May 15, August 15 and November 15.
Article from http://www.news24.com/
Welcome to South Africa Tourists, from Click Car Hire
The function also served as the launch of Cape Town Tourism's first tourism barometer - a regional statistical service.
The first tourism barometer, which was launched in partnership with Cape Town Routes Unlimited, is a collated set of statistics and analysis designed to assist all tourism businesses and to help them understand the visitor patterns and the tourism market more effectively.
This quarterly barometer will be available to all members of Cape Town Tourism.
City tourism leaders used the event, held at Chapter II Guesthouse, to share insights regarding the growth and development in emerging geographical markets and members could meet new preferred service providers.
According to Cape Town Tourism marketing manager Cathy Alberts, a recent survey suggested that 99.5 % of visitors agreed that Cape Town is an excellent destination and this means that there is "a lot of opportunity for growth".
Renewed focus?
According to the organisation's latest statistics, the total number of bednights spent by international visitors in the Western Cape in the first quarter of last year was 5,54-million - a 30,6% share of the total number of international visitors in SA.
This represented a growth of 2,7% on the previous period.
The breakdown of statistics does not go beyond the Western Cape and many Helderberg-based tourism businesses will be hoping that the choice of Somerset West, as the location for the first meeting, signals renewed focus from tourism authorities on this area.
Alberts appealed to the members to assist the organisation with this venture, as everybody's input is needed to ensure that the barometer displays a true picture of that is happening in the Eastern area.
The latest tourism statistics can be found on www.capetownroutesunlimited.com/statistics.htm.
This year's first barometer became available on February 15, while the rest follow on May 15, August 15 and November 15.
Article from http://www.news24.com/
Welcome to South Africa Tourists, from Click Car Hire
Labels: South Africa - Tourism
