Internet blow for Telkom
Cape Town - Telkom has backed down on a claim that it is South Africa's most cost effective internet service provider after a challenge from competitor MWeb.
MWeb lodged a challenge with the Advertising Standards Authority (ASA) against an advertisement which claimed Telkom was South Africa's "most cost-effective, reliable, stable and flexible internet service provider".
It also said Telkom "leads the way with tailored internet connectivity solutions".
MWeb said these claims were not only comparative advertising, which was impermissible in terms of the Code of Advertising Practice, but were also potentially misleading and had not been substantiated.
Confronted with this challenge, Telkom told the ASA it would not flight the advertisement again in its current format.
News source: www.news24.co.za
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